The Happetite
29 Nov - 1 Dec 2022
MAPIC - Palais des Festivals, Cannes, France

Exhibit at The Happetite by MAPIC

Exhibit at The Happetite by MAPIC, the only global BtoB event accelerating the expansion of restaurant chains in retail and urban destinations. Build strategic partnerships with c-level retail property and food industry players and grow your restaurant business internationally by participating in the pivotal meeting of the industry.

Grow your business internationally by showcasing your concept, products or solutions to decision-makers

Build partnerships with restaurant operators, travel operators and multi-unit franchise partners

Attract investors & private equity firms to finance your development

Meet international landlords and pinpoint the best property projects in the industry

The Happetite by MAPIC booth offers

Restaurants have become a key component in mixed-use property projects. The Happetite exhibition area at MAPIC will highlight the latest restaurant brands looking to set deals and partnerships with retail, property, leisure and food industry players to grow internationally.

F&B Desk

From €2,000

A dedicated desk to highlight your company and conduct your meetings


 Turnkey Stand

From €4,950

A packaged stand to efficiently exhibit your products at no extra cost!

9, 18, 27 or 36 sqm

Basic Area

From €6,300

Raw space with endless possibilities to showcase your concept in the most memorable way!

9, 18, 27 or 36 sqm

Included: Your virtual company page on MAPIC Digital platform

✓ Display your products and technology
using photos or video

✓ Get your brand/products recommended to targeted professionals

Manage, schedule, and run virtual meetings directly on the platform

✓ Get lead retrieval revealing interactions with your profile and products

Can be purchased separately by non-exhibiting participants for €1,200 in addition to their MAPIC Full Access or MAPIC Digital pass / Free of charge for exhibitors and leisure operators

Additional option: The Happetite by MAPIC pitching sessions

1-hour sessions during which the most dynamic companies of the restaurant industry pitch their concepts or solutions during 5–minute slots to c-level investors, franchise partners, property players, and other F&B industry peers.


Can be purchased separately by non-exhibiting participants for €1,500 in addition to their MAPIC Full Access or MAPIC Digital pass

Enhance your visibility to a global community throughout the year with our sponsorship offers at our live events and on our digital platform.

Our sponsorship opportunities offers are limited and on a first-come first served basis. 

Key Safety Measures & Access Conditions

We look forward to welcoming everyone to The Happetite by MAPIC, where we are committed to providing you with the safest possible exhibition and conference environment. Per application of the sanitary regulations, to access the show, participants must provide a valid vaccine pass (for further info, please read our detailed information).

We are working with our colleagues at RX (Reed Exhibitions), French national and host city authorities and specialist medical advisors to build a coherent and consistent programme of advanced measures to ensure The Happetite by MAPIC has health and safety measures as its number one priority.