The International Food Industry Trade Show



The BtoB Restaurant Event


The Happetite is the international event for restaurant chains to expand their business, find new locations & meet new business partners: multi-site operators, franchise partners, private equity investors, developpers etc. Stay tuned for the 2021 Edition in Cannes!


In 2021, The Happetite will be colocated with MAPIC, the leading retail property event!

The Happetite will return with even more solutions and networking opportunities for restaurant chains & operators as well as property players to support their local and international business expansion!

In 2021, The Happetite will be colocated with MAPIC, the leading retail property event to build the life places of tomorrow and LeisurUp, the global event dedicated to location based entertainment industry. The 3 events will take place at the same time, under one roof, in Cannes. The Happetite exhibition area and conference programme will be included in MAPIC's official programme. Only one badge will be necessary to access all events as well as MAPIC new digital platform.

By creating one, unique phygital platform to exchange new ideas and build new synergies, the 2021 edition will become the place where all Retail Real Estate, Leisure and Food & Beverage actors meet to create, shape, share and generate unique, lifestyle destinations.

Stay tuned for more details coming soon!

Relive The Happetite session at MAPIC Digital 2020

In order to allow our customers from the international F&B community to get together in 2020, we have created content dedicated to the international Food & Beverage industry during MAPIC Digital edition.

Missed our live session on the MAPIC Digital Platform? You're in luck, you can still watch 'Food: Building Lifeplaces of Tomorrow' and join the discussion on how food will revitalise the new urban landscape.

What is The Happetite?

The Happetite is the international food industry trade show dedicated to multi-site restaurant operators looking to expand their business. This powerful business platform is the unique chance to meet all food industry decision makers in one place.

This 2- day event gathers all the key players of the food retail industry and promotes networking opportunities for small and big food businesses. The Happetite is the essential event to build strategies for food industry companies, restaurant chains, and food industry service providers.

The Happetite Highlights

Exhibition area

From smaller upcoming restaurant chains to established names, the leading restaurant industry trade show welcomes the best international restaurant brands looking to showcase their concept and boost their visibility towards franchise partners, travel retail & multi-site restaurant operators, private equity investors and landlords in order to grow their business. Showcase your concept to gain visibility and sign deals with over 2,200 international participants!

Who's coming?

The Happetite, the international restaurant industry trade show, will be the stepping-stone to grow your business internationally. Network and set deals and partnerships with the most influential players from the food industry: Join 2,200 restaurant industry participants including restaurant chains, multi-site restaurant operators & travel operators, franchise partners & private equity investors as well as property players, food tech solution providers and restaurant industry suppliers.

Conferences & Talks

The Happetite, global restaurant industry trade show is the best place to gain insights from food industry experts and learn about the latest food and beverage trends.
2020 focus: of the year: Recipes for growth in a changing world: With speakers from some of the biggest innovators in the industry, we will explore the shifting dynamics the restaurant industry is facing in an increasingly changing and complex business environment.

Restaurant industry content: The best recipes for growth!

The Happetite is becoming a reference in the restaurant industry and in the food industry, providing key solutions to restaurant chains & operators as well as property players to support their business expansion. Here you will find key food industry trends dealing with industry matters. Get The Latest food industry trends with exclusive white papers, videos and interviews!


Who's coming to The Happetite?

45 countries

2,200 Participants
(landlords, food
& food tech suppliers)

450+ Restaurant chains

100 multi-site and travel retail operators
100 franchise partners and private equity firms

Join The Happetite ‘Food for Thought’ Virtual Talks: A series of three webinars to discuss the future of hospitality post-Covid19.

What will the post-crisis reality look like for the restaurant market? What are the essential leadership behaviours required in these unprecedented times? How can you capitalise on the upturns in this new reality?

Hear from restaurant industry leaders and innovative thinkers.

The Happetite Advisory board

Mario C. BAUER

Entrepreneur & TEDDY BEAR

Brand-Ambassador / Co-founder






François BLOUIN



Mickael COUTIN


AK Consulting

Jonathan DOUGHTY

Head of Foodservice, Leisure & Placemaking



Partner & Managing Director


Stephane KEULIAN




Managing Director


Vincent MOURRE

CEO & Co-founder



Principal & Director





2020 Official & Content Partners

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International Press Corner

Are you a journalist? Contact us 

My-Lan Cao
Real Estate Press Director

Tel: +33 (0)1 79 71 95 44


Italy Press Corner

Are you a journalist? Contact us 

Paola Nicolai
NIC PR per Canali & C

T: +39 02 3653 5859 /
M. +39 335 80 56 962