The International Food Industry Trade Show

1-2 July 2020 MiCo Milano Congressi

The BtoB Restaurant Trade Show

The 2-day international event for restaurant chains to expand their business. Find new locations & meet new business partners: multi-site operators, franchise partners, private equity investors, etc.

The Happetite 2020 Rescheduled

Reed MIDEM today announces that THE HAPPETITE (previously MAPIC Food), scheduled to take place April 28-29 in Milan, has been rescheduled due to growing concerns related to the coronavirus (Covid-19).

THE HAPPETITE 2020 will now be held July 1-2 in Milan.

 “The well-being of our clients, partners and staff is our priority. Given the evolving context, the best course of action is to reschedule THE HAPPETITE,” said Filippo Rean, Real Estate Division Director at Reed MIDEM.

We believe these new dates will provide THE HAPPETITE participants with the opportunity to achieve their business objectives in a safe and productive environment. We are grateful to our clients for their support and constructive input during this challenging period. In the coming days we will be talking to participants to discuss the change of dates.

We look forward to welcoming everyone to THE HAPPETITE on July 1.

MAPIC Italy & The Happetite Team

Choose your participation option below…

It’s time to join the 2,200 participants coming from 45 countries (450+ Restaurant chains, 100 multi-site and travel operators, Landlords, food tech suppliers…).

What is The Happetite?

The Happetite is the international food industry trade show dedicated to multi-site restaurant operators looking to expand their business. This powerful business platform is the unique chance to meet all food industry decision makers in one place.

This 2- day event gathers all the key players of the food retail industry and promotes networking opportunities for small and big food businesses. The Happetite is the essential event to build strategies for food industry companies, restaurant chains, and food industry service providers.

The Happetite Highlights

Exhibition area

From smaller upcoming restaurant chains to established names, the leading restaurant industry trade show welcomes the best international restaurant brands looking to showcase their concept and boost their visibility towards franchise partners, travel retail & multi-site restaurant operators, private equity investors and landlords in order to grow their business. Showcase your concept to gain visibility and sign deals with over 2,200 international participants!

Who's coming?

The Happetite, the international restaurant industry trade show, will be the stepping-stone to grow your business internationally. Network and set deals and partnerships with the most influential players from the food industry: Join 2,200 restaurant industry participants including restaurant chains, multi-site restaurant operators & travel operators, franchise partners & private equity investors as well as property players, food tech solution providers and restaurant industry suppliers.

Conferences & Talks

The Happetite, global restaurant industry trade show is the best place to gain insights from food industry experts and learn about the latest food and beverage trends.
2020 focus: of the year: Recipes for growth in a changing world: With speakers from some of the biggest innovators in the industry, we will explore the shifting dynamics the restaurant industry is facing in an increasingly changing and complex business environment.

NEW: The Happetite Awards

Judged by top experts in the restaurant industry, the competition will honour and recognise the finest restaurant concepts and innovations shaking up the industry. Enter one of the 7 categories by 15 May: winners will be revealed during a ceremony attended by 300+ influential professionals from the restaurant industry in July at MiCo Milano Congressi.

Who's coming to The Happetite?

45 countries

2,200 Participants
(landlords, food
& food tech suppliers)
 

450+ Restaurant chains

100 multi-site and travel retail operators
100 franchise partners and private equity firms

Enter The Happetite Awards

Enjoy the new deadline and send your entry by 15 May!

The Happetite Awards will reward excellence and creativity in the Food & Beverage industry. The competition recognises the finest restaurant brands & innovations in the industry across 7 categories. Put your project in the spotlight and gain recognition on an international scale!

Meet the Judges

Rachel BELAM

Head of Food & Beverage Leasing

UNIBAIL RODAMCO WESTFIELD

Mélanie GUILLDOU
Executive Vice President Foodservice Global
LAGARDERE TRAVEL RETAIL

Simon Stenning
Founder
FUTURE FOODSERVICE

Jerzy Tymofiejew
Chief Development Officer
AMREST

Restaurant industry content: The best recipes for growth!

The Happetite is becoming a reference in the restaurant industry and in the food industry, providing key solutions to restaurant chains & operators as well as property players to support their business expansion. Here you will find key food industry trends dealing with industry matters. Get The Latest food industry trends with exclusive white papers, videos and interviews!

Watch the 2019 postcard and get key food industry insights

The Happetite Advisory board

Mario C. BAUER

Entrepreneur & TEDDY BEAR

Brand-Ambassador / Co-founder

AMREST/ CURTICE BROTHERS/

WHITESPACE PARTNERS

Marco BEOLCHI

Founder

MARCOBEOLCHI.COM

François BLOUIN

President

FOOD SERVICE VISION

Mickael COUTIN

Founder

AK Consulting

Jonathan DOUGHTY

Head of Foodservice, Leisure & Placemaking

ECE PROJEKTMANAGEMENT

James HACON

Partner & Managing Director

THINK HOSPITALITY

Stephane KEULIAN

Director

STEPHANEKEULIAN.COM

Jorge LIZAN

Managing Director

LIZAN RETAIL ADVISORS

Vincent MOURRE

CEO & Co-founder

WHITESPACE PARTNERS

Sam SETHI

Principal & Director

INSITE FOOD

Joel SILVERSTEIN

President

EAST WEST HOSPITALITY GROUP

2020 Official & Content Partners

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International Press Corner

Are you a journalist? Contact us 

My-Lan Cao
Real Estate Press Director

Tel: +33 (0)1 79 71 95 44

✉ mylan.cao@reedmidem.com

Italy Press Corner

Are you a journalist? Contact us 

Paola Nicolai
NIC PR per Canali & C

T: +39 02 3653 5859 /
M. +39 335 80 56 962

✉ paola.nicolai@nicpr.it