The global BtoB Restaurant Event

The Happetite is the international event for restaurant chains to expand their business, find new locations & meet new business partners: multi-site operators, franchise partners, private equity investors, developpers etc. In 2021, The Happetite is hosted by MAPIC, the leading retail property event, in Cannes from 30 Nov – 2 Dec.

In 2021, The Happetite will be hosted by MAPIC

1 badge, 3 events, 1 location, and a brand new digital platform

In 2021, The Happetite will be hosted by MAPIC, the leading retail property event, in Cannes from 30 Nov – 2 Dec.

All The Happetite participants will get access to both events exhibition areas and full conference and events programme as well as MAPIC Digital: our new year-round digital platform.

Together with MAPIC and LeisurUp, the global BtoB leisure event, The Happetite will welcome 8,200+ retail, property, food & leisure leaders from over 80 countries.

Join and find the best retail real estate, urban and mixed-use projects, and meet with the right business partners to expand internationally.

What is The Happetite?

The Happetite is the only international food industry trade show accelerating the expansion of restaurant chains in retail and urban destinations. This powerful business platform is the unique chance to meet all food, retail, property and leisure industry decision makers in one place.

Together with MAPIC and LeisurUp, the event gathers all the key players of the food retail industry including restaurant chains, multi-site restaurant operators, franchise partners, private equity investors and many retail & property players.

The Happetite Highlights

Exhibition area

From smaller upcoming restaurant chains to established names, the leading restaurant industry event will showcase the best international restaurant brands in a dedicated area at MAPIC. Restaurant chains and operators will be looking to boost their visibility and connect with franchise partners, travel retail & multi-site restaurant operators, private equity investors and landlords in order to grow their business internationally.

Showcase

Who's coming?

Network and set partnerships with the most influential players to grow your restaurant business internationally! Access The Happetite, MAPIC and LeisurUp database as well as online networking tools and events all year long on MAPIC Digital platform in addition to the on-site matchmaking programme. Join 8,200+ industry leaders including restaurant chains, multi-site restaurant operators & travel operators, franchise partners & private equity investors.

See who's coming

Live & digital conferences & events

The Happetite, global restaurant industry trade show is the best place to gain insights from food industry experts and learn about the latest food and beverage trends.
Attend live and digital conferences and events dedicated to F&B year-round on MAPIC Digital Platform and during the on-site events! The Happetite 1-day Forum at MAPIC led by 35+ experts will be focusing on restaurant brands and the magic of F&B in lifestyle destinations.

Discover the programme

MAPIC Digital Platform

The new hub for the retail, property, leisure and food communities

A year-round digital platform to help you connect with your peers, restart your business and learn about what is transforming the industry.

Access The Happetite, MAPIC and LeisurUp database, connect to our networking and recommendation programme, attend virtual thematic events (meet-up, events, round-tables, webinars, podcasts, etc.) and get exclusive premium researches and market insights every month.

More information

Key Safety Measures

We look forward to welcoming everyone to The Happetite by MAPIC 2021.

Today, we are working with our colleagues at Reed Exhibitions, host city authorities and specialist medical advisors to build a coherent and consistent programme of advanced measures to ensure The Happetite by MAPIC has health and safety as its number one priority.

Learn More