The Happetite
29 Nov - 1 Dec 2022
MAPIC - Palais des Festivals, Cannes, France

The Happetite Forum 2021 conferences & events programme

Learn, share and connect with the international leaders of the restaurant industry and the retail real estate industry. The Happetite and MAPIC offer a series of digital events all year long in addition to the on-site flagship conference programme!

People & places: A new chapter for restaurant industry players

The Happetite Forum offers you a full conference & event programme introducing 35+ international food & beverage industry experts focusing on restaurant brands and the magic of F&B in lifestyle destinations. Topics to debate will include:

  • The new chapter for restaurant players
  • Reboot the restaurant industry: key figures & successful trends
  • Integrating restaurants in lifestyle destinations: new models, new needs
  • Food & Tech: the new standards to drive your business
  • People, planet, profit: how to pursue sustainable & profitable growth

Join the Happetite online Food Days on 26 & 27 October 2021!

Online conference session: Restarting the French food & beverage industry

In French only

When? 26 October - 15.00 - 15.45 CEST
Where? MAPIC Digital platform

Topics to debate:

- The changing face of the Out of Home industry: French trends and figures 
- How to meet new post-pandemic customer needs
- Disrupt and innovate: new ways for restaurant operators to drive growth
- Food & Tech: the new standards to drive your business 
- How will food enhance the customer experience in new lifestyle destinations?

Moderator: Francesco Pupillo, The Happetite, LeisurUp & MAPIC Italy Show Director


  • François Blouin, Founder & CEO, Food Service Vision
  • Denis Simon, Development Manager, Café de La Joie
  • Prisca Ingremeau, Development Director, Bagel Corner
  • Anthony Thiriet, Chief Editor, B.R.A. Tendances Restauration

Sponsor: Carl's Junior

Reserved to MAPIC Digital or MAPIC Full Access Pass holders >

Already registered? Add to your schedule >

Online premium networking event: Meet the Restaurant Multi-Unit Franchise Partners!

When? 27 October 2021 – 15.00 - 16.00 CEST
Where? MAPIC Digital platform

A 1-hour closed-door networking event welcoming 8-12 multi-unit franchise partners looking to meet and collaborate with international restaurant chains.

Topic to debate: What are the pros and cons of the different franchising formats? How have franchisors’ / franchisees’ requirements and flexibility on formats evolved over the years? What is their ideal franchise format and why?

Co-organisers & Moderators

  • Rebecca Viani, CFE, Senior Consultant & Head of International Development & Franchising Advisory, White Space Partners
  • Lisa Paton, Vice President EMEA, Wingstop Restaurants Inc.

Sponsors: Carl's Junior, The Avocado Show, Wingstop

Reserved to MAPIC Digital or MAPIC Full Access Pass holders >

Limited spots! Request your invitation >

3 closed-door networking events to expand your restaurant business internationally

Meet the Restaurant Multi-Unit Franchise Partners

Online event

27 October - 15.00 - 16.00 CEST

Held on MAPIC Digital Platform

1-hour virtual open talks led by an international food & beverage expert.

Join 50 C-level targeted professionals including 8 to 12 leading restaurant operators and multi-unit franchise partners looking to meet restaurant chains


closed-door event / limited spots

Multi-Unit Franchise Partners Summit

On-site event

1 December - 13.00  -14.30

Palais des Festivals - Cannes

Find your next partner and expand your restaurant concept internationally!

Mingle with 30+ multi-unit franchising partners from Middle East, Asia, Eastern Europe, Africa, Europe and North America.

Topics to debate: What are the pros and cons of the different formats, how have franchisors’ and franchisees’ requirements evolved over the years? What is their ideal franchise format and why?


closed-door event / by invitation only

Private Equity Investment Lunch


On-site event

2 December - 12.00  -13.00

Palais des Festivals - Cannes

Meet a selection of private equity investors to boost the development of your brand!

Hear from a top tier consulting firm/investment player, dressing the hottest investment opportunities in the restaurant industry. 

Join 50 international decision makers from private equity investment companies and C-level restaurant chains leaders.


closed-door event / by invitation only 

The Happetite Forum Food & Beverage pitching sessions

The F&B Talks are 1-hour conference sessions during which the most dynamic companies of the F&B industry pitch their projects and solutions during 5-minute pitching slots.

Boost your visibility and to network with restaurant and travel operators, multi-unit franchise partners and private equity investors as well as restaurant chains and property players.

They spoke at MAPIC & The Happetite


Regional Manager

Mike Bellhouse

Director, European Retail Capital Markets


VP Global Sales Consulting

Jonathan Doughty

Global Head of Foodservice, Leisure & Placemaking

Stéphane FICAJA

General Manager Northern & Southern Europe

Stéphane Klein

Managing Director Europe

Enrique Martinez


Anne-Sophie Sancerre

Chief Operating Officer

Walter SEIB


Matthijs Storm



Chief Development Officer

Ricardo Veludo

Deputy Mayor

2021 The Happetite Conference Sponsors & Content Partners